Your Certified Digital and E-Commerce Partner

Enabling your brand's success throughout every step in China

Working with leading European cosmetic and FMCG brands

Louis Widmer
Tmall certificate

Top Tmall Partner

Brands wishing to sell on China’s largest e-commerce platform, Tmall, need a Tmall Partner (TP). Our Gold-Star TP status, awarded by Alibaba, not only grants us access to Tmall, but certifies our agency’s ability to provide a wide range of services at the highest of standards.

Proactive, data-based, timely, transparent: oddity Asia operates international bases in Shanghai, Taipei City and Stuttgart, Germany. We deliver proven e-commerce and digital marketing solutions to help FMCG brands unleash untapped potential, capture evolving opportunities and achieve high customer satisfaction. From planning to execution, we ensure efficient online-store operation, research-based go-to-market strategies, creative campaigns and high-quality customer service.

How we can support you

Enabling a smooth market entry and a successful internationalization via e-commerce is our passion. Throughout all stages of your project, oddity Asia commits to assist you and ensure a successful implementation with an optimized ROI.


Seize new opportunities

China is growing and more digitized than ever: Whether your brand is new to e-commerce, or aims at taking a leap into the world’s fastest growing e-commerce platforms, oddity Asia is here to bring your brand to consumers who are eager to experiment and be inspired.

From branding, logistics setup and online-store launch to operation, oddity Asia's digital specialists offer integrated solutions to ensure your brand is taking the right steps to achieve goals and growth sustainably in fast-changing and competitive key marketplaces like Alibaba's Tmall, Tmall Global, Kaola and

Social Media

Connect across all channels

From mobile first to mobile only: social media is a powerful tool for brand building and a direct e-commerce sales driver in China. Your brand story and creative ideas need a holistic and market-driven communication strategy. Picking the right channels and developing suitable content for a foreign culture can be an immense challenge. oddity Asia has the digital and market know-how to help your brand connect and resonate with your target audience.

Market Entry Consulting

Understand your options

Sustainable success in the dynamic and competitive Chinese market requires a strategy with foresight: your brand needs a thorough understanding through a customized market analysis to take the right steps and achieve the right goals at the right time. As part of the oddity group in Stuttgart, Germany, oddity Asia is an independent partner with a team of local, professional experts with experience, digital know-how and cultural competence in your markets. We are here to ease your decision making by bringing more clarity and consciousness to your brand's process, ensuring successful implementation and results.

What our clients say

"oddity Asia is our long-standing partner and extended arm for our Asian market operations. The joint, team-oriented and trusting cooperation with oddity Asia has enabled dm's market entry into China and South Korea. As our consultant, communication agency and trade partner (TP) for the Chinese market in particular, oddity Asia's team sets a solid foundation for us to establish and develop successfully on e-commerce platforms, like Tmall Global. We value oddity Asia‘s international team with a mix of Chinese locals and European drugstore experts—it's an excellent basis for dm's successful and sustainable business development."

Adrian Martin
Director Business Development - dm

"We have deliberately decided to re-organize and develop our Chinese e-commerce business and choose oddity Asia as they not only operate as a professional Tmall Partner, but also respect and understand the background and strategic positioning of a brand and in parallel are well experienced in taking care of the individual social media channels. All is needed for a successful and enduring development of our brand in China for the future. We already saw significant improvements of our key performance indicators after just a brief time working together thanks to the experienced and competent team. We are enthusiastic to further build our skin care brand together with oddity Asia."

Axel Hofhansl
Export Director - Louis Widmer AG

"We are incredibly excited to start working with oddity Asia to catapult Dr.PAWPAW into the Asian consumer market through Tmall Global in 2021. The demand for Dr.PAWPAW has been clear to us for a while and now we have found the right team in oddity Asia to launch the brand in this space. We anticipate a successful launch in early 2021, followed by a successful strategy throughout the year. oddity Asia are experts in this space and have a reliable and impressive footprint in the Asian market to really take brands to that next level. oddity Asia is the clear choice for us. We are delighted to be working with them now as an all important part of our extended team."

Johnny Paterson
Founder - Dr.PAWPAW


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