About oddity Asia

We are a full-service e-commerce and digital partner, working closely with European companies to establish their brands in Asia with the power of a 75+ strong team of cross-functional and multicultural experts.

Only a handful of international companies are certified by Alibaba to work as a Tmall Partner. We are among them.

Independent and nimble, our German heritage, digital competences, and client-oriented service and engagement have earned us the five-star recognition from Alibaba and the trust of our clients.

Driven by an open, international mindset, every oddity brings their whole self to work, creating a culture of inclusion, trust and support.

We Trust
We Trust
Only with trust can everyone reach their full potential and be prepared to strive to reach even further.
We Support
We Support
Supportive teammates drive success and enable us to create great things together.
We Feedback
We Feedback
An open feedback culture enables us to evolve and become ever better in what we do.
We are Diverse
We are Diverse
Diversity brings boundless creativity and opens our minds and hearts to fresh perspectives, creating a safe and inclusive environment.

Meet our Experts

A selection of out team members

Laura founded and leads oddity Asia. She is a digital marketer with a profound knowledge in Europe's and Asia's e-commerce and digital landscape. Before moving to Asia, she worked in the beauty industry in Europe for almost 10 years.

She strongly believes in an open feedback culture: "For me, diversity, trust and support are not just some buzz words. I believe that everyone can only unfold their full potential when they feel valued and cherished. Feedback is immensely important for us to grow and develop beyond our own boundaries."

Laura Laubinger
Managing Director

With a strong background in e-commerce, digital marketing and consulting, Han-Fei supports our clients in finding the right strategy and implementing it in projects. Her experience in multiple industries has helped her to develop a deep understanding for creating and adjusting strategic vision.
"Smooth communication is key in all areas of work, but in strategy management in particular. It needs to be adjusted depending on the person you talk to in order to convey the right meaning and keep a positive feeling."

Han-Fei Li
Director Strategy

Wen-Xin knows everything about efficient and effective customer service. Her strategic approach includes detailed and brand specific briefings to ensure a smooth experience for every request. She and her team are proud on their consistently quick response times and high customer satisfaction.

"Customer service requires tolerance, kindness and empathy towards others. Fulfilling the high expectations of Chinese consumers never gets boring. And with a passionate team united to reach the same goal, working at oddity Asia is very joyful."

Wen-Xin Chen
Head of Customer Care

oddity Asia's locations

Taipei City
Taipei City
Shanghai
Shanghai
Stuttgart
Stuttgart

Meet our Leadership Team

Laura Laubinger
Laura Laubinger
Managing Director
Sam Jin
Sam Jin
Senior Director Office Shanghai
Cami Chiang
Cami Chiang
Senior Business Director
Yu-Hua Kao
Yu-Hua Kao
Senior Executive Assistant
Jin-Sheng Yang
Jin-Sheng Yang
Head of E-commerce Operations
Han-Fei Li
Han-Fei Li
Director Strategy
Wen-Xin Chen
Wen-Xin Chen
Head of Customer Care
Hung-Wei Hsu
Hung-Wei Hsu
Head of Technical Development

Chemistry Meeting

Schedule an initial meeting to discover if your brand is ready for your target market and learn how to maximize your ROI. See if our data-based approach suits your goals. Determine the first steps in partnering with our oddity Asia experts. We invest our time with you at no charge to ensure that we're a match before we tailor a solution to meet your needs in navigating the complexities of Asian markets.

Schedule a Call