We are a full-service e-commerce and digital partner, working closely with European companies to establish their brands in Asia with the power of a 75+ strong team of cross-functional and multicultural experts.
Only a handful of international companies are certified by Alibaba to work as a Tmall Partner. We are among them.
Independent and nimble, our German heritage, digital competences, and client-oriented service and engagement have earned us the five-star recognition from Alibaba and the trust of our clients.
Driven by an open, international mindset, every oddity brings their whole self to work, creating a culture of inclusion, trust and support.
Meet our Experts
A selection of out team members
Laura founded and leads oddity Asia. She is a digital marketer with a profound knowledge in Europe's and Asia's e-commerce and digital landscape. Before moving to Asia, she worked in the beauty industry in Europe for almost 10 years.
She strongly believes in an open feedback culture: "For me, diversity, trust and support are not just some buzz words. I believe that everyone can only unfold their full potential when they feel valued and cherished. Feedback is immensely important for us to grow and develop beyond our own boundaries."
Willy joined the oddity group in 2017 as a valued member of our development team. He is responsible for our BI solution oddity Asia Insights—a perfect match for his extensive background in data analysis.
As a self-proclaimed coding enthusiast, he loves seeing every piece of code working in good harmony: "To me, it's like watching a symphony. oddity Asia and our young, dynamic team give me the opportunity to work very independently. This allows me to create my own coding symphonies."
Ever since he studied in Beijing and finished his MBA, it was clear for Clemens that he wanted to come back to China one day. Our number magician's specialty is creating insightful reports out of large chunks of information. This allows clients to keep a detailed overview of their performance and ROI.
"Working at oddity Asia meant an ideal opportunity for me. I can bring my experience working in the German FMCG landscape into my daily work as an Account Manager. Combining the European with my Chinese market knowledge to bring success to our clients' business motivates me to always give my best."
Wen-Xin knows everything about efficient and effective customer service. Her strategic approach includes detailed and brand specific briefings to ensure a smooth experience for every request. She and her team are proud on their consistently quick response times and high customer satisfaction.
"Customer service requires tolerance, kindness and empathy towards others. Fulfilling the high expectations of Chinese consumers never gets boring. And with a passionate team united to reach the same goal, working at oddity Asia is very joyful."
As an expert for e-commerce design, Xin-Rui is especially excited about major campaign projects and new store openings for our brands. Here, clear communication is crucial, she says:
I think "what's particularly special about oddity Asia is the multi-department collaboration, diversity and warm working environment. Coordinating with everyone involved in a large project requires close team work. Thanks to the support of my colleagues and their attitude of moving forward together, we can overcome these challenges."
oddity Asia's locations
Meet our Leadership Team
Chemistry Meeting
Schedule an initial meeting to discover if your brand is ready for your target market and learn how to maximize your ROI. See if our data-based approach suits your goals. Determine the first steps in partnering with our oddity Asia experts. We invest our time with you at no charge to ensure that we're a match before we tailor a solution to meet your needs in navigating the complexities of Asian markets.