cosnova in China
cosnova raised brand awareness, increased the online word of mouth and built up the next hot-selling products by collaborating with Key Opinion Leaders (KOLs) through live streaming. The live streaming was held on one of China's most popular live streaming platform Yizhibo. The KOL Vivi showed how to do the “Summer Berry Soda” themed make-up with the 14 selected cosnova products while introducing the brand, the product and where to buy. Vivi answered the questions from the audience in real-time to increase brand interaction. Besides, Vivi announced the live streaming exclusive coupon codes to drive more traffic to cosnova’s Tmall Global flagship store.
Brand awareness enhancement
In the live streaming, the characteristics of the Key Opinion Leader (KOL), make-up theme and the 14 selected cosnova products blended very well and created synergy. Brand awareness was successfully enhanced by KOL’s numerous mentioning of the brand and logo exposures during live streaming.