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dm-drogerie markt in Korea - Cross-Cultural Branding and Communication

For the first time, dm-drogerie markt is introducing it’s most beloved brands into South Korea. How to position the brand so it stands out in the competitive Korean beauty market?

dm-drogerie markt in Korea

Project details

dm-drogerie markt is the most popular drugstore in Germany and operates over 3,500 retail outlets across Europe. dm offers a wide selection of body, skin and hair care products with more than 14,000 products available. For the first time, dm-drogerie markt is introducing it’s most beloved brands into South Korea. How to position the brand so it stands out in the competitive Korean beauty market? From branding strategies to cross-cultural communication, our local professionals support the brand’s first entry into a totally different market.

Cross-cultural brand communication

What are the cultural differences to be aware of when launching a brand on the other side of the world? What do the local consumers look for when getting to know a new brand? Cross-cultural brand communication is more than merely translating the brand or the product descriptions into the local language. oddity Asia support brands to understand and cross the cultural differences, setting up cross-cultural branding communication strategies to be more close-connected with the local market.

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ONLINE +
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MARKET
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ASSORTMENT
STRATEGY

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TAILORED
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MARKET
COMMUNICATION

ONLINE STORE DESIGNS

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STORE PRODUCT SHOWCASES

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