Louis Widmer is an international dermocosmetics skincare brand from Switzerland with over 60 years of experience, focussing on high-quality, pharmaceutically certified products for healthy, beautiful skin.
For their cross-border e-commerce business in China, we set the goal to increase brand awareness, adjust the perception of their brand image and improve their ROI. To achieve these goals, we offer Louis Widmer a selection of tailor-made services: from operating their online store and social accounts to targeted campaigns and KOL cooperations.
In order to do successful branding, it was imperative to get a deep understanding of Louis Widmer as a brand, their products and their rich history. Merely translating their slogans would not do them justice. Instead, we transcreated their brand to fit the Chinese culture and consumer expectations while preserving their core values and brand identity. An important factor for this is the dermocosmetic and pharmaceutical approach of Louis Widmer. These certifications serve as an appealing and unique selling point to build a trusting relationship with the customers.
How to lift a brand's image up to truly represent their identity? In addition to operating Louis Widmer's social media presence in China on WeChat and XiaoHongShu, we decided to strategically place PR in Chinese media. With this and specifically selected KOL cooperations, the consumers' initial perception of Louis Widmer as a mass market brand is changing towards a more fitting brand image of Swiss quality and healthy skincare. This resulted in higher willingness to spend in the customers and improved sales for Louis Widmer's Tmall flagship store.