Weleda in Korea
Weleda is a European natural beauty and health brand, with a long history of manufacturing products only with ethically sourced natural ingredients, biodynamic farming, fair treatment of staff and stakeholders, sustainable manufacturing processes of cosmetic and pharmaceutical products.
The philosophic ideology and values inspired by the founder Rudolf Steiner are what make the brand stand out from other natural beauty brands. By localization of the website, the brand’s philosophy and ideas cross the language and cultural barrier and reach the local market to build the foundation of brand awareness.
Being ahead of the beauty trend
As one of the most vigorous beauty markets in Asia that keeps continuously evolving, with their consumers way ahead of every beauty trend, South Korea has been chosen by Weleda as their first place in Asia to launch its first fully-owned subsidiary. With the launching of Weleda Korea’s official website to set the first milestone, Weleda takes the step into entering a new era of its Asia business.