Perspectives

The latest trends, insights and news from Asia

Why you should hire virtual influencers to promote your brand in China
Trends in China 
Why you should hire virtual influencers to promote your brand in China
How TikTok is shaping the e-commerce market
Trends in China 
How TikTok is shaping the e-commerce market
The TikTok Generation: How to create brand loyalty among China's Gen Z
Trends in China 
The TikTok Generation: How to create brand loyalty among China's Gen Z
The New Chinese Wave: What is “Guochao” and how can brands take advantage of this trend?
Trends in China 
The New Chinese Wave: What is “Guochao” and how can brands take advantage of this trend?
The Metaverse in China: What’s the hype all about?
Digitalization in China 
The Metaverse in China: What’s the hype all about?
The end of livestreaming-celebrities - what’s changing in Chinese E-Commerce ?
Digitization in China
The end of livestreaming-celebrities - what’s changing in Chinese E-Commerce ?
What's behind the hype surrounding shopping festivals in China?
Shopping Events
What's behind the hype surrounding shopping festivals in China?
What are the differences between a KOC, a KOL and a brand ambassador?
Digitalization in China 
What are the differences between a KOC, a KOL and a brand ambassador?
oddity Asia’s new milestone as a five-star Tmall Partner
Digitalization in China
oddity Asia’s new milestone as a five-star Tmall Partner
What is cross border e-commerce?
Digitalization in China
What is cross border e-commerce?
What's not to miss for e-commerce campaigns in China?
Digitalization in China
What's not to miss for e-commerce campaigns in China?
Three key aspects before entering the Chinese market
Digitalization in China
Three key aspects before entering the Chinese market
Is the Future of E-commerce in Southeast Asia?
Emerging Southeast Asia
Is the Future of E-commerce in Southeast Asia?
Stream your way to success
Digitalization in China
Stream your way to success
Now more than ever!
Digitalization in China
Now more than ever!