Perspectives

The latest trends, insights and news from Asia

The TikTok Generation: How to create brand loyalty among China's Gen Z
Trends in China 
The TikTok Generation: How to create brand loyalty among China's Gen Z
The New Chinese Wave: What is “Guochao” and how can brands take advantage of this trend?
Trends in China 
The New Chinese Wave: What is “Guochao” and how can brands take advantage of this trend?
The Metaverse in China: What’s the hype all about?
Digitalization in China 
The Metaverse in China: What’s the hype all about?
The end of livestreaming-celebrities - what’s changing in Chinese E-Commerce ?
Digitization in China
The end of livestreaming-celebrities - what’s changing in Chinese E-Commerce ?
What's behind the hype surrounding shopping festivals in China?
Shopping Events
What's behind the hype surrounding shopping festivals in China?
What are the differences between a KOC, a KOL and a brand ambassador?
Digitalization in China 
What are the differences between a KOC, a KOL and a brand ambassador?
oddity Asia’s new milestone as a five-star Tmall Partner
Digitalization in China
oddity Asia’s new milestone as a five-star Tmall Partner
What is cross border e-commerce?
Digitalization in China
What is cross border e-commerce?
What's not to miss for e-commerce campaigns in China?
Digitalization in China
What's not to miss for e-commerce campaigns in China?
Three key aspects before entering the Chinese market
Digitalization in China
Three key aspects before entering the Chinese market
Is the Future of E-commerce in Southeast Asia?
Emerging Southeast Asia
Is the Future of E-commerce in Southeast Asia?
Stream your way to success
Digitalization in China
Stream your way to success
Now more than ever!
Digitalization in China
Now more than ever!