Cross-Border Solutions for China and Southeast Asia: 360-Degrees. Seamless. Flexible.
As a 5-Star awarded partner, oddity Asia supports your brand in entering, accelerating and succeeding in high-potential markets via e-commerce and digital marketing. Our strategies and solutions are customized to fulfill your vision and needs at every step, in all project stages.
Scale your venture with a smooth, hassle-free and successful market entry: Grow your brand, customer base and customer satisfaction to accelerate ROI.
- Strategic Planning
- Flagship Store Operations
- Customer Service
- IT Integration
Brand Establishment, Flagship Store Setup and Logistics Fulfillment:
The First Steps in Your Target Market
oddity Asia registers and sets up all accounts you need to kick start your business in China. Our local experts understand the specific requirements of vast platforms as well as how to clear any roadblocks and uncertainties (e.g. Tmall Store, Alipay, Cainiao, Kaola, XHS, etc.). In close partnership with key players like Alibaba, we guide you through all the formalities to prepare and complete all crucial legal documents—with clearly defined briefings and timelines. Upon launch and the grand opening, your online store will be set up in compliance with platform regulations, operating seamlessly and ready to welcome new customers.
Operations and Customer Service:
Satisfy Your Customers Every Day
Build and retain a loyal customer base with store and service excellence. Our specialists ensure smooth day-to-day operations and all-round customer support to increase store performance and consolidate positive brand image. We help you achieve high customer satisfaction, so your customers keep returning, growing and spreading the word about your brand.
oddity Asia's Analytics Solution:
Your Information in Data
Make data-driven decisions with our analytics tool, developed in-house. The real-time overview of your performance data provides 100% transparency in your language and currency. Gain deep insights with automatically generated reports and the integrated KPI dashboard.
Selected E-Commerce Client Case
dm's Award-Winning Tmall Global Flagship Store in China
As the most popular drugstore in Germany with over 3,500 retail outlets across Europe, dm-drogerie markt has offered its products via its Tmall Global Flagship Store since 2017.
How to identify the hero products most suitable for Chinese consumers? Which social media and brand communication strategy speaks best to the diverse audience in China?
From strategic assortment planning and live-streaming events with influencers, to TMG store opening, campaigns and operation, oddity Asia is accompanying dm on its journey to stay competitive and gain popularity in this ever-changing marketplace.
Discover how leading cosmetics and FMCG brands leverage their
Enter and Grow Your Sustainable Success in Asia: With Clarity, Relevance and Efficiency
Playing by the book does not work in a dynamic foreign environment like Asia. With years of FMCG experience and extensive market insights into China and Southeast Asia, oddity Asia clears roadblocks, identifies opportunities and guides you through market entry and development at every step. From start to implementation, we accompany and advise your business to help you optimize performance and achieve sustainable growth—with clarity, relevance and efficiency.
- Market Research
- Competitor Analysis
- Consumer Insights
- Price Sensitive Analysis
- Business Case Calculation
Don't Guess. Test and Find Out.
Understand your consumers through survey and analysis: How do local consumers perceive your brand, products and pricing in China and Southeast Asia? We design and conduct customer surveys and price sensitivity analyses to test the market response. Based on test findings and opportunity assessments, we refine your market segmentation and marketing strategy with you.
Your Key to the Right Strategy
Discover the characteristics of your specific target market. oddity Asia's market research gives you the insights you need to select the right products, target the right audiences and maximize your brand's cross-border performance. Identify your competitors, learn from their strengths and leverage their missed opportunities with our data-based approach.
Business Cases and Recommendations:
Define and Take Research-Proven Actions
Your vision, goals and expectations are our top priorities. Expect to-the-point questions, dynamic exchanges of ideas and transparent communiction from us. With a clear structure, oddity Asia's strategists guide you to define concrete actions, resources and timelines, so your brand can take the right steps to enter and develop in your target markets. We construct research-based business cases and recommend various solutions for you to consider. With our consultation, you can select the most suitable path to achieve your company goals.